There are about 40 million unused gadgets in people’s homes in the UK alone. All of them contain valuable resources. Unfortunately, a lot of people forget about those gadgets once they get new ones, or believe that recycling them can take too much effort.
The animation-led campaign “giffgaff: simple yet sustainable” is here to show everyone how easy and sustainable recycling your old phone (and getting some cash for saving the planet!) can be.
Each touchpoint will encourage people to think of their old phones and show how easy it is to recycle with giffgaff. 
The process:
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